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Target is rolling out Cartwheel, a service that combines social networking and discounts. It’s the latest attempt by a U.S. retailer to lure shoppers into its physical stores rather that seeing them buy from online rivals. Target said its new program relies on shoppers using their Facebook accounts. However, shoppers can redeem the offers they choose only in Target’s U.S. stores, not online.
With Cartwheel, shoppers select the deals they want online and then take a barcode — either on paper or on a cellphone — to a Target store to get the discounts. Shoppers can see what offers their Facebook friends have chosen and earn more offers by having their Facebook friends sign up.
This service comes as traditional retailers try to keep shoppers buying from them rather than from Amazon.com and other online-only retailers, especially as shoppers use their smartphones to compare prices.
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